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About the
Sales Compensation
2022 Study

In today's competitive print marketplace, attracting and retaining top sales professionals is essential. Ensuring these sales representatives are incentivized with optimized tools and policies to maximize corporate sales goals is equally critical. The 2022 Sales Compensation Study provides participants with the definitive benchmark for comparing compensation practices and policies to best-in-class sales organizations. This Sales Compensation Study reports averages to ensure strict confidentiality of participants.

The Sales Compensation 2022 Study includes:

  • Best-in-class compensation practices, including salary, commissions, incentives, and bonuses.
  • Benchmarking of commission percentage and basis.
  • Policies associated with quotes, reruns, and problem-handling conducted by sales reps without management approval.
  • Marketing and technology-support practices.
  • Benefits and reimbursement practices.
  • Sales per rep ratios by market segment and process.
  • Regional reporting, addressing for cost-of-living factors.




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Malcolm Keif

Malcolm is Professor of Practice and Graduate Advisor at Rochester Institute of Technology (RIT), and Professor in the Graphic Communication Dept. at Cal Poly, where he teaches courses in data management, analytics, visualization, and database publishing. A frequent speaker and industry contributor, he is the author of three books: Lean Printing, Setup Reduction for Printers, and Designer’s Postpress Companion. Malcolm holds a Ph.D. from University of Missouri.

Teresa Campbell

Teresa Campbell

Teresa Campbell is President of Printing & Imaging Association of MidAmerica, a dynamic association helping nearly 500 print, visual communications, and marketing firms in Texas, Kansas, Oklahoma, and Western Missouri achieve their business objectives. Teresa is a co-founder of Print Industries, a workforce development organization serving the advanced manufacturing sectors of print and graphic communications, and also serves as Chair of the Regional Print Association Network.




The Americas Printing Association Network is an independent network of organizations representing more than 5,000 North American print service providers and their equipment and technology partners. To locate your regional Print Association, go to https://printindustries.org/connect-locally.